GIFFT wines are a partnership between Kathie Lee Gifford and Scheid Family Wines of Monterey, California.
The Gifft name derives from Kathie Lee Gifford’s last name and her belief that friendship, love and laughter are gifts to be cherished.
Kathie Lee says, “It’s well-documented that I’m a wine lover so when I started talking to the Scheid family about making a wine, it felt like the most natural thing in the world. I set out to create wines I would want to drink and serve to friends in my home – an elegant Chardonnay like those I tasted in California in the 1970s and an easy-drinking yet balanced Red Blend.” Heidi Scheid of Scheid Family Wines adds, “What we loved about meeting with Kathie for the first time is how down-to-earth and straightforward she is. She was very clear about her aim – to offer ultra-premium wines at an affordable price. The style she was after was perfectly suited to the Monterey growing region and our own viewpoint.”
From the outset of the partnership between Kathie Lee Gifford and Scheid Family Wines, the partners’ goals were completely aligned: to craft authentic, high quality wines at an affordable price. Their sincere wish is that you enjoy GIFFT wines at your table with family and friends and enjoy the laughter, warmth and conviviality that ensues when we slow down and savor our blessings.
Kathie Lee Gifford is the four-time Emmy award winning former co-host of the fourth hour of “TODAY,” alongside Hoda Kotb. After 11 years together, Gifford recently stepped down from that role to pursue other creative endeavors. The Gifford-Kotb hour had been hailed as “appointment television” by Entertainment Weekly, and “TODAY’s happy hour” by USA Today. Prior to NBC News, Gifford served as the co-host of “Live with Regis and Kathie Lee” for 15 years, where she received 11 Emmy nominations. In 2015 Gifford was inducted into the Broadcast & Cable Hall of Fame. She has been chosen to receive a star on the Hollywood Walk of Fame in 2020.
Founded in 1972, Scheid Family Wines is a family-owned company that produces wines to showcase the varietal character of the grapes, the individuality of the vineyard, and the exceptional quality of the Monterey Viticultural Appellation. With twelve estate vineyards located along a 70-mile spread of the Salinas Valley, Scheid Family Wines is committed to crafting estate grown wines that express the highest quality of each varietal. A dedication to environmental stewardship, adhering to sustainable farming practices, and giving back to the community through real, meaningful programs is an integral part of the Scheid Family Wines philosophy.