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GIFFT By Kathy Lee Gifford

A sense of place is the single most important factor when crafting a high quality wine.

The French call it terroir, which is that certain something that exists because of the unique and irreproducible combination of climate, soil, rainfall, grape type and other critical factors that exist in a very specific place.

When Al Scheid of Scheid Family Wines first planted grapes in Monterey County in 1972, he believed he had found a truly special place. And when Kathie Lee Gifford decided that she wanted to craft a wine, she looked to Monterey as that perfect intersection of ultra-premium quality and affordability.

As a wine grape growing region, Monterey County is known for its long growing season. Wine grapes are harvested once each year – in warmer regions, this generally occurs over the months of July through September. In Monterey, we harvest from September through the beginning part of November, giving the grapes what we call extra “hang-time”. This additional time on the vine results in wines that exhibit intense fruit flavors, deep color extraction, and full varietal expression.

How is extra hang-time possible? The close proximity of Monterey Bay’s cold deep waters causes chilled marine air from the Monterey Bay to be pulled down the Salinas Valley each day.  Evening coastal fogs in the spring and summer blanket the vineyards and often linger until mid-morning the following day.  This natural cooling effect slows down photosynthesis, allowing the grapes to ripen more slowly and evenly.


A MessageFrom Kathie Lee

When Kathie Lee Gifford decided that she wanted to craft a wine, she looked to Monterey as that perfect intersection of ultra-premium quality and affordability. “I’m excited about GIFFT wines because they come from a place of sincere and authentic affection.” 

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GIFFT Chardonnay is sourced from the cool-climate estate vineyards of Scheid Family Wines in northern Monterey County, located just outside the town of Greenfield. With morning fogs and afternoon winds, the sunshine is tempered by nature’s air conditioning, allowing the intricate fruit flavors to develop slowly and evenly while preserving the crucial acidity that gives GIFFT Chardonnay a delightful clean, crisp edge.

GIFFT Chardonnay wine bottle
GIFFT Pinot Grigio wine bottle

Pinot Grigio

GIFFT Pinot Grigio is produced from the estate vineyards of Scheid Family Wines located in southern Monterey County. The average annual temperature of 60° F and a long growing season allows the grapes to develop vibrant fruit flavors over a longer period of time, resulting in a bright wine with great depth and vivacity.


Monterey County is a natural fit for making sparkling rosé wine. Sparkling wine grapes grow best in cool, moderate climates with just the right balance of sun and fog. These conditions allow the natural acidity of the grapes to remain bright and vibrant while also developing round, full fruit flavors, demonstrated by the gorgeous taste profile of our GIFFT sparkling rosé, Cherish.

GIFFT Cherish wine bottle
GIFFT Rosé wine bottle


The grapes that comprise our luscious GIFFT Rosé are grown in sunny southern Monterey County. The Scheid Family’s southern estate vineyards are perfect for growing red grape varieties that thrive best in sun-soaked days and cool evenings. The vines are planted on soft, rolling hills and produce fruit-forward, bright wines like out GIFFT Rosé.

Red Blend

GIFFT Red Blend is sourced from two estate vineyards of Scheid Family Wines in southern Monterey County, located in the sub-appellations of San Lucas and Hames Valley. With sunshine-filled days followed by the cooling maritime influence of the Monterey Bay in the late afternoon, these locales can have a 50° temperature swing from mid-morning to nightfall. These conditions allow the grapes to hang on the vine longer and give GIFFT Red Blend wonderfully complex flavors and intense varietal character.

GIFFT Red Blend wine bottle

Kathie Lee’s goal from the beginning was to craft wines that are “authentic”. To Kathie Lee and the Scheid family, authenticity is found in staying true to the sense of place that each of our Monterey County estate vineyards displays. 

Friendship, Love, Laughter... It's a GIFFT!