GIFFT wines are a partnership between Kathie Lee Gifford and Scheid Family Wines of Monterey, California.
The Gifft name derives from Kathie Lee Gifford’s last name and her belief that friendship, love and laughter are gifts to be cherished. The classically-styled package depicts Kathie Lee’s favorite place to enjoy wine with friends – her garden gazebo at her home – and features a consumer-friendly screwcap closure.
Kathie Lee says, “It’s well-documented that I’m a wine lover so when I started talking to the Scheid family about making a wine, it felt like the most natural thing in the world. I set out to create wines I would want to drink and serve to friends in my home – an elegant Chardonnay like those I tasted in California in the 1970s and an easy-drinking yet balanced Red Blend.” Heidi Scheid of Scheid Family Wines adds, “What we loved about meeting with Kathie for the first time is how down-to-earth and straightforward she is. She was very clear about her aim – to offer ultra-premium wines at an affordable price. The style she was after was perfectly suited to the Monterey growing region and our own viewpoint.”
From the outset of the partnership between Kathie Lee Gifford and Scheid Family Wines, the partners’ goals were completely aligned: to craft authentic, high quality wines at an affordable price. Their sincere wish is that you enjoy GIFFT wines at your table with family and friends and enjoy the laughter, warmth and conviviality that ensues when we slow down and savor our blessings.
Kathie Lee Gifford is the co-host of the fourth hour of NBC’s “Today.” Gifford earned three Daytime Emmy Awards on behalf of her co-hosting position with the program. Prior to “Today,” Gifford served as the co-host of “Live with Regis and Kathie Lee,” where she received 11 Daytime Emmy Award nominations. Gifford is also a playwright, singer, songwriter, author and humanitarian. www.kathieleegifford.com
Founded in 1972, Scheid Family Wines is a family-owned company that produces wines to showcase the varietal character of the grapes, the individuality of the vineyard, and the exceptional quality of the Monterey Viticultural Appellation. With eleven estate vineyards located along a 70-mile spread of the Salinas Valley, Scheid Family Wines is committed to crafting estate grown wines that express the highest quality of each varietal. A dedication to environmental stewardship, adhering to sustainable farming practices, and giving back to the community through real, meaningful programs is an integral part of the Scheid Family Wines philosophy.